Anwar Hanif
About Anwar
Ten years in, and I still open every project the same way: understand the problem first.
I'm a UI/UX designer and WordPress developer based in Karachi, Pakistan, working with founders and teams across the US, Canada, UK and Australia. This is the longer version of how I got here.
I spent 7 years working inside corporate product teams, sitting through the exact meetings where a design gets debated, cut, delayed, and eventually shipped. Then I went freelance, and spent the next 4+ years learning what changes when there’s no team standing behind the work, just you and the client.
Today I split my time between direct client work and leading a small design team at my own studio, Axxemo Technology. Either way, you’re getting someone who has actually shipped the thing, not just mocked it up and handed it off to someone else.
That combination shaped how I work now: I plan like someone who’s seen projects go wrong in a corporate setting, but I move like a freelancer who knows a client’s time and budget are real constraints, not abstractions.
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How I got here
A brief career timeline.
7 yrs
Started in corporate product design
Worked inside in-house product teams, learning how design decisions actually get made and shipped under real deadlines.
4+ yrs
Went freelance
Started taking on UI/UX and WordPress projects directly for international clients, and never looked back.
100+
Built a track record
Delivered 100+ projects across web design, e-commerce and product UI, with 30+ verified five-star reviews.
Now
Started Axxemo Technology
Now leading a small design studio alongside direct client work, still doing the hands-on design myself.
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How I work
The things I don't compromise on.
01
Direct communication
You talk to the person doing the work. No account managers relaying messages back and forth.
02
Milestones, not surprises
Work gets shared as it’s built, not dumped on you all at once at the deadline.
03
Fixed scope, fixed price
Scope gets agreed before work starts, so there are no surprise invoices later.
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Beyond the work
Outside client work, I'm usually building something else.
I run a small computer institute from home, AIT Pakistan, teaching design and web skills to a new batch of students. I’m also slowly building out a couple of side ventures in tourism and automotive, mostly because I like figuring out how new industries work.
If I’m not at the desk, I’m probably learning some new tool I don’t need yet, or explaining Figma to someone for the third time this week.
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Tools & skills
What I actually work in, day to day.
Figma
UI/UX design, prototyping, design systems
WordPress / Elementor
Custom sites, WooCommerce, fast page builds
Adobe InDesign
Brand identity, print & digital layouts
Adobe Photoshop
Image editing, mockups, social assets
Adobe Illustrator
Logos, icons, vector graphics
Next.js
Custom web apps, AI-powered tools
HTML, CSS, Tailwind/Bootstrap, JS
Custom coding when Elementor isn’t enough